{"id":12391,"date":"2020-07-24T10:00:35","date_gmt":"2020-07-24T14:00:35","guid":{"rendered":"https:\/\/www.singlecare.com\/blog\/?p=12391"},"modified":"2020-07-21T16:35:18","modified_gmt":"2020-07-21T20:35:18","slug":"singlecare-spotlight-pavel-nabatchikov","status":"publish","type":"post","link":"https:\/\/www.singlecare.com\/blog\/singlecare-spotlight-pavel-nabatchikov\/","title":{"rendered":"Making sure new customers find SingleCare"},"content":{"rendered":"<p><i><span style=\"font-weight: 400;\">In the SingleCare Spotlight series, we highlight the people who make SingleCare possible. Whether they work to secure the best savings possible with our partner pharmacies or help send you cards through the mail, every employee at our company is focused on helping you save money on prescription medication.<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">My team is primarily responsible for new customer acquisition. Meaning, our work is to put our product before as many people as possible. The main goal is to tell people about prescription savings with SingleCare. To do that we use many types of digital advertising\u2014on social media networks, search engines, apps, and other websites\u2014basically anywhere you see an advertisement online.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That involves working with teams across the company\u2014from finance, product, engineering, to data\u2014to make sure that every person who tries our Rx discounts has the best possible experience. Then, changing where we focus our efforts based on how well people respond to those campaigns. That might mean changing where you see our ads\u2014or, what the advertisement looks like. It\u2019s a constant cycle of reporting, optimizing, and improving. We want to make sure that our new customers love using SingleCare so much that they become lifetime customers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Before SingleCare, I worked in e-commerce. I knew about as much about prescriptions as the average Joe. This company made me understand how complex and under-optimized the industry is, and how we\u2019re working to move the needle in the right direction. With enough time, and enough effort, we\u2019re contributing to changing how the entire Rx business works.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I like the people who I work with. I like the company and the product. It\u2019s nice to feel like I\u2019m doing something noble, something meaningful. We\u2019re not just selling clothing, we&#8217;re actually helping people get better access to affordable medications. That means a lot.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In the SingleCare Spotlight series, we highlight the people who make SingleCare possible. Whether they work to secure the best savings possible with our partner pharmacies or help send you cards through the mail, every employee at our company is focused on helping you save money on prescription medication. My team is primarily responsible for [&hellip;]<\/p>\n","protected":false},"author":15,"featured_media":12203,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2],"tags":[7],"coauthors":[18382],"class_list":["post-12391","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-company","tag-singlecare","franchise-singlecare-spotlight","wpautop"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Making sure new customers find SingleCare\u2014and our savings<\/title>\n<meta name=\"description\" content=\"Learn how we&#039;re moving the needle forward in a complex and underoptimized industry. 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