{"id":6000,"date":"2019-11-08T10:00:42","date_gmt":"2019-11-08T15:00:42","guid":{"rendered":"https:\/\/www.singlecare.com\/blog\/?p=6000"},"modified":"2020-07-13T14:45:30","modified_gmt":"2020-07-13T18:45:30","slug":"singlecare-spotlight-cal-hall","status":"publish","type":"post","link":"https:\/\/www.singlecare.com\/blog\/singlecare-spotlight-cal-hall\/","title":{"rendered":"Designing a better SingleCare experience for customers"},"content":{"rendered":"<p><i><span style=\"font-weight: 400;\">In the SingleCare Spotlight series, we highlight the people who make SingleCare possible. Whether they work to secure the best savings possible with our partner pharmacies or help send you cards through the mail, every employee at our company is focused on helping you save money on prescription medication.<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">I&#8217;m from Stockholm, Sweden, so I grew up with free health and dental care. I took it for granted until I came to the United States; health insurance is so difficult to understand in this country. Before SingleCare, I did consulting work for a couple other healthcare companies, and it opened my eyes to the whole world of the insured, under-insured, and uninsured. SingleCare\u2019s mission of providing lower-cost prescription drugs to <\/span><b>everyone<\/b><span style=\"font-weight: 400;\">, regardless of insurance status, was very powerful to me.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As the head of design UI\/UX, I am responsible for making sure that SingleCare\u2019s desktop and mobile sites provide the best consumer experience. Everything we design\u2014from the <\/span><a href=\"https:\/\/www.singlecare.com\/prescription-discount-card\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">prescription lookup tool<\/span><\/a><span style=\"font-weight: 400;\"> to the About Us page\u2014has the user in mind: I think about how SingleCare customers will interact with our website and how we can improve every single click. Each element on the screen is thought-out. Believe it or not, there&#8217;s a rationale behind any single button, what it says, and what color it is.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This month, we launched the redesigned SingleCare website. Our new design approach has a lot more personality, including a new color palette. We leveraged user research, talked with our contact center, read customer comments, and scanned <a href=\"https:\/\/www.trustpilot.com\/review\/www.singlecare.com\" target=\"_blank\" rel=\"noopener noreferrer\">Trustpilot<\/a> <a href=\"https:\/\/thefrugalpharmacist.com\/singlecare-review\/\">reviews<\/a> to make sure we were responding to user feedback. We enabled a few new features that facilitate a better download of the card, and better access to prescription drug information.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The SingleCare card is for everyone, of all ages, so we&#8217;ve taken all demographic groups into consideration. We want our design to be just as accommodating and intuitive for someone who\u2019s 30 as someone who\u2019s 70. Accessibility is so important for us.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ultimately, our goal for the redesigned website is to make customer\u2019s lives easier and more enjoyable by finding savings on our site and through our products. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In the SingleCare Spotlight series, we highlight the people who make SingleCare possible. Whether they work to secure the best savings possible with our partner pharmacies or help send you cards through the mail, every employee at our company is focused on helping you save money on prescription medication. I&#8217;m from Stockholm, Sweden, so I [&hellip;]<\/p>\n","protected":false},"author":85,"featured_media":6833,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2],"tags":[],"coauthors":[9942],"class_list":["post-6000","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-company","franchise-singlecare-spotlight","wpautop"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Designing a better SingleCare experience for customers<\/title>\n<meta name=\"description\" content=\"The head of design UI\/UX at SingleCare talks about the artistic choices behind lower-cost prescription drugs for all of our customers.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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