{"id":7923,"date":"2020-01-28T10:00:02","date_gmt":"2020-01-28T15:00:02","guid":{"rendered":"https:\/\/www.singlecare.com\/blog\/?p=7923"},"modified":"2021-04-16T15:08:38","modified_gmt":"2021-04-16T19:08:38","slug":"the-color-of-medicine","status":"publish","type":"post","link":"https:\/\/www.singlecare.com\/blog\/the-color-of-medicine\/","title":{"rendered":"What does the color of medication mean?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">When I opened my new prescription of <\/span><a href=\"https:\/\/www.singlecare.com\/prescription\/bupropion-hcl-er-sr\"><span style=\"font-weight: 400;\">Wellbutrin<\/span><\/a><span style=\"font-weight: 400;\">, I was delighted to discover the pills matched my nail polish perfectly. Before I even took my first dose, I liked my new medication because it was pretty. Even after several months of taking it, I still get a little lift when I open the lid and see that beautiful shade of lilac. The previous dose I was on was electric blue. Starting that dose felt like beginning a new medication that could change my quality of life, potentially drastically. It was impactful and bold\u2014like the choice to start a new antidepressant. The lilac pill (the same medication but a higher dose) felt calming. I was already in a better emotional place when I began taking them, and the soft purple mirrored my more content, less-anxious headspace.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">My emotional response to the pill colors was real, but was it intentional by design? Does the color of medicine affect how well it works? According to the experts, the answer is&#8230; sort of.<\/span><\/p>\n<h2><b>Why are medicines different colors?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Pill color is chosen by the drug manufacturer. The decision is mostly based in marketing and the color in and of itself has no bearing on the efficacy of the drug. That said, the associations patients make with the colors may affect how they respond to the drugs.<\/span><\/p>\n<h2><b>The effects of pill color<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u201cConsumers may associate the potency or strength of a drug based on the color of the medication,\u201d says Gerardo Sison, Pharm.D. from the University of Florida. \u201c<\/span><a href=\"https:\/\/www.researchgate.net\/publication\/259890876_Pharmaceutical_Packaging_Color_and_Drug_Expectancy\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Research shows<\/span><\/a><span style=\"font-weight: 400;\"> that darker hues can influence a perception of higher potency.\u201d<\/span><\/p>\n<h3><b>The placebo effect<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">These perceptions based on the color of drugs seems to influence their effectiveness. <\/span><a href=\"https:\/\/www.ncbi.nlm.nih.gov\/pubmed\/8991013\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">One study<\/span><\/a><span style=\"font-weight: 400;\"> showed that red, yellow, and orange are associated with a stimulant effect, while blue and green are related to a tranquilizing effect. For some patients, the preconceived expectations they have before taking a medication can affect their outcomes while on the medication, both in terms of effectiveness and side effects. This is known as the <\/span><a href=\"https:\/\/www.medicalnewstoday.com\/articles\/306437.php#what-is-the-placebo-effect\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">placebo effect<\/span><\/a><span style=\"font-weight: 400;\">: any psychological or physical effect that a placebo (no active ingredient) treatment has on an individual.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The placebo effect is so powerful that historically many clinical drug trials have included a control group of participants who unknowingly receive treatment with no active ingredient to evaluate if the drug being studied works better than a placebo in its intended manner. The placebo effect is not limited to drug color. Drug size or shape, a patient\u2019s preconceived biases, and many other factors can contribute to the strength of the placebo effect.<\/span><\/p>\n<h3><b>Branding association<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Branding is another factor in choosing drug color. \u201cColors and design are mainly considered for emotional and brand appeal,\u201d says Dr. Sison. \u201cFor instance, <\/span><a href=\"https:\/\/www.singlecare.com\/prescription\/viagra\"><span style=\"font-weight: 400;\">Viagra<\/span><\/a><span style=\"font-weight: 400;\"> is sometimes known as the blue pill. AstraZeneca is known for manufacturing <\/span><a href=\"https:\/\/www.singlecare.com\/prescription\/esomeprazole-magnesium\"><span style=\"font-weight: 400;\">Nexium (esomeprazole)<\/span><\/a><span style=\"font-weight: 400;\"> as the purple pill.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The association between brand and color can be so strong that generic manufacturers continue it. \u201cOftentimes, the first manufacturer [when the drug is single source, brand name only] picks a color scheme and years later, when the drug is multi-source generic, the generic manufacturers keep the same color scheme so that it continues to be familiar to the patients,\u201d explains Kristi C. Torres, Pharm.D. from Austin, Texas.<\/span><\/p>\n<h2><b>Why do pills come in different colors, shapes, and sizes?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Differing pill colors also have a practical application. Different colors may be used to distinguish between strengths of the same medication. \u201cWith drugs where patients may have to mix or change strengths often, the color coding makes it easier to identify what they are taking,\u201d says Dr. Torres.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This differentiation is useful for pharmacists, too. \u201cDistinguished colors also help prevent medical errors so the healthcare provider can make sure they\u2019re giving the right medications to patients,\u201d says Dr. Sison. \u201cWhen checking medications at the pharmacy, the pharmacist can use colors as another layer of added security to see if anything is amiss before labeling and dispensing the bottle.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Both Dr. Sison and Dr. Torres stress becoming familiar with what your medications are supposed to look like. Pharmacists are human and mistakes can happen. If your pill color or appearance is different than expected, or if you have any hesitations at all, ask your pharmacist for clarification. Sometimes this is the result of switching drug suppliers, but it is always best to make sure.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>When I opened my new prescription of Wellbutrin, I was delighted to discover the pills matched my nail polish perfectly. Before I even took my first dose, I liked my new medication because it was pretty. Even after several months of taking it, I still get a little lift when I open the lid and [&hellip;]<\/p>\n","protected":false},"author":85,"featured_media":8065,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4589],"tags":[788],"coauthors":[8622],"class_list":["post-7923","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-drug-info","tag-drug-safety","wpautop"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The power in pill color - The Checkup<\/title>\n<meta name=\"description\" content=\"Studies show that the color of medication has an effect on patients\u2019 response to treatment. 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