Each year, the average American spends $1,200 for their prescription drugs, more than any other country in the world, and according to a recent SingleCare report, prescription drug prices increased by 5% this year alone. As prescription drug prices continue to rise year after year, many consumers find themselves unable to afford their medications, causing lack of adherence and an overall decline to their health due to cost. While cost-saving options exist, such as SingleCare, many consumers are still unaware that lower cost options are available in order to help them save on their medications.
SingleCare surveyed more than 1,000 people in the U.S. to better understand consumer’s awareness of cost-saving alternatives for prescriptions and how healthcare costs impact their everyday lives.
During the pandemic, more than 5.4 million Americans became newly uninsured and financial hardships impacted countless more. Access and adherence to affordable medications is critical for all Americans, especially to those who require a prescription for chronic illness. For those struggling to afford their medication, they’re oftentimes left to make the decision whether or not they continue to adhere to their prescription regimen.
69% said they’ve gone to pick up a prescription and found it was more expensive than they expected
Nearly 30% said they’ve skipped a medication or refill because it was too expensive
34% said they’ve left the pharmacy counter without their medication because the cost was too high
Of those, nearly half (48%) walked away over a price that was $100 or less
24% said they’ve extended their day supply or split their doses because the prescription was too expensive
30% said they’ve paid more than $100 out of pocket for a prescription
Shopping for prescription drugs is like any other marketplace: Consumers looking to save should compare prices and see what the cost of their medication is before they fill. As an example, sometimes paying the cash price for a medication—especially when paired with SingleCare—can be less expensive than an insurance copay. However, the overwhelming majority of consumers, even those without insurance, rarely check the price or even know about these savings solutions to further reduce the cost of their medication.
66% said they’ve never used a prescription savings card at the pharmacy
Almost half (47%) don’t think the cash price of a prescription can be less expensive than a copay (it can!)
42% either rarely or never check the price of a prescription before filling at the pharmacy
However, more than a quarter said they’ve experienced that the cash price of a prescription at the pharmacy was less expensive than the copay
Even though most generic drugs are the equivalent to their brand counterpart, typically with the same ingredients and cheaper, some consumers still prefer and trust the brand name products. In a recent SingleCare drug pricing report, of the top 500 most commonly filled drugs on SingleCare, 96% of them are generic and the average wholesale price is $3.45, which is $2.07 cheaper than the average brand-name drug price within the top 500. This past year alone, brand drugs saw an average price increase of $24 compared to generics which saw an average price increase of $.70.
Over one third (33%) typically chooses a brand drug even when there is a generic alternative when filling a prescription
Nearly half (46%) have chose to take a brand drug over its generic option
When receiving a prescription at the doctor’s office, 39% said they don’t ask their doctor for the generic option
From SingleCare’s Chief Pharmacy officer, Ramzi Yacoub, Pharm. D.
Switch to generic: Consumers should always seek out the generic option if there’s one available. Generic medications can save you a considerable amount of money so it’s always worth consulting with your doctor or pharmacist to take advantage of these cost savings opportunities.
Compare prices before filling: Before you head out to the pharmacy, make sure to check the price of your prescription before you fill. Prescription saving services, like SingleCare, allow you to enter your prescription and find local pharmacies with the lowest prices available. That way, you can check to see which pharmacy offers the lowest price for you to fill your prescription.
Buy in bulk: Extend your prescription fills to 90 days if possible.A 90-day refill can cost less than filling one month’s supply at a time. Larger refills can also increase adherence to medications, which can decrease hospital admissions.
Use free drug coupons: SingleCare is a great resource as it can save you money at the pharmacy—up to 80% off the cash price of a drug. Manufacturer coupons or patient assistance programs are other options for prescription discounts. To find out more information on prescription savings service or brand manufacturer coupons, you can speak to your pharmacist or healthcare provider about these options.
Methodology
SingleCare conducted this prescription drug survey online through AYTM on Mar. 19, 2021. This survey includes 1,000 United States adults ages 18+. Age and gender were census-balanced to match the U.S. population in age, gender, and U.S. region.
Health education, drug info, wellness & more
Prescription savings vary by prescription and by pharmacy, and may reach up to 80% off cash price. This is a medical discount plan. This is NOT insurance. This program offers you the opportunity to locate providers of various types of medical services who will offer their services to you at discounted rates. The range of discounts for medical or ancillary services provided under the plan will vary depending on the type of provider and service received. You are fully responsible for paying for all health care services but will be entitled to receive a discount from those health care providers in accordance with the specific pre-negotiated discounted fee schedule. This program does not guarantee the quality of the services or procedures offered by the providers. Except for prescription drugs which you will pay directly to the pharmacy at the time of purchase, all other services received through a program provider will be charged to the credit card on file in your member account. The charge will include an administrative fee for use of the program. Towers Administrators LLC is the licensed discount medical plan organization with its administrative office located at 4510 Cox Road, Suite 111, Glen Allen, VA 23060. SingleCare Services, LLC is the marketer of the discount medical plan organization including its website, singlecare.com, with its corporate office located at 99 High Street, Suite 2800, Boston, MA 02110. For additional information, including an up-to-date list of providers, or assistance with any issue related to program membership, please contact member support any time at www.singlecare.com, or by calling toll-free 844-234-3057, 24 hours, 7 days a week (except major holidays). Pharmacy names, logos, brands, and other trademarks are the property of their respective owners.
Blog articles are not medical advice. They are intended for general informational purposes and are not meant to be a substitute for professional medical advice, diagnosis, or treatment. Always seek the advice of your physician or other qualified health provider with any questions you may have regarding a medical condition. If you think you may have a medical emergency, immediately call your physician or dial 911.
© 2025 SingleCare Administrators. All rights reserved
© 2025 SingleCare Administrators. All rights reserved