SingleCare Announces New National Television Advertising Campaign with Martin Short to Educate Americans About How SingleCare Can Help Everyone Save Money on Prescription Medications

SingleCare®, the free prescription savings service, today announced it has partnered for its second year with Emmy and Tony award-winning actor Martin Short, star of the hit Hulu show “Only Murders in the Building”, and “Saturday Night Live” legend, on a new national television campaign to show Americans how they can use SingleCare to save money on their prescription medications.

About the new SingleCare commercial

The new campaign features Short at his local pharmacy as he continues his daily education to customers about the cost-saving benefits of SingleCare – whether or not you have insurance – as it can beat your copay, and can even be less expensive than a Medicare plan. Martin explains how fast and easy it is to compare prices of prescriptions on the SingleCare app – and underscores that it’s free to use. Of course, this is something his pharmacist knows well, letting Martin know it’s time to go, and as Marty is ushered out he passionately objects that he still has a story to tell! 

The new ad will air on national television and digital formats starting late December with the video here. The ad creative and production was managed by The Boathouse with media planning coordinated through JuiceMedia.IO. 

“We’re thrilled to partner with Martin Short on our latest national advertising campaign to promote the cost-saving benefits SingleCare brings people nationwide,” said Gaurav Misra, president and chief marketing officer at SingleCare. “Especially now, with so many Americans struggling with the impact of inflation and rising cost of goods, Martin’s authenticity and unique comedic approach to delivering this savings narrative resonates in a meaningful way. His message is clear – SingleCare is a free and easy way for all Americans to save on their medications, and it’s always worth checking at the pharmacy.” 

Americans pay $1,300 per year on prescriptions on average

The need for Americans to cut costs is more important than ever in light of the current economic headwinds as the average U.S. citizen pays $1,300 per year on prescriptions – more than any other country in the world. As a quarter of Americans say it’s difficult to afford their meds and 80% find prescription costs unreasonable, these ever-rising costs are not only inflicting financial hardship on the nearly 30 million Americans who are uninsured, but also squeezes half the U.S. workforce that’s on high deductible health plans with maximum out of pocket costs as high as $15,000. These pressures will only intensify as the nation continues to battle inflation rates and teeters on the brink of recession.  

Fortunately, there are solutions for savings. SingleCare is a free service that offers fast and easy access to prescription savings through its website and mobile app – typically in 10 seconds or less – at 35,000 pharmacies nationwide. By checking SingleCare, people can quickly compare prices on prescriptions at nearby pharmacies and grocers to find the lowest price available and can often be cheaper than a copay – so it’s always worth checking. SingleCare improves access and adherence to affordable medications and has helped millions of people save over $5B to date on their medications.